Friday, March 14, 2008

Episode 4.07 - Ji Yeon - Ratings Hit Season Low

Here is the official blurb. Thanks to Unai for the graphics which now includes our reader ratings.

“Lost” (9:00-10:00 p.m.)
Surging from its lead-in by 6.6 million viewers and by 167% in Adults 18-49 (replay of the previous week’s episode = 5.3 million & 1.8/5), ABC’s “Lost” won Thursday’s 9 o’clock hour in Total Viewers (11.9 million) and Adults 18-49 (4.8/13). The ABC drama dominated the time period among Adults 18-49, beating its nearest competition by 55% (4.8/13 vs. 3.1/8 – NBC and Fox tied). In fact “Lost” led its time slot for the seventh consecutive week in the key young adult sales demographic.

Please Note: Due to the impact of the changeover to daylight savings time, overall Adult 18-49 TV usage levels declined in the hour by 8% from the prior week (38.0% vs. 41.3%). Despite the decline in available audience, “Lost” retained all of its audience share week to week.

• “Lost” stood as Thursday’s No. 1 TV show across each of the key adult demographics: A18-34 (4.2/13), A18-49 (4.8/13) and A25-54 (5.5/13).



16.07 million - The Beginning of the End
15.06 million - Confirmed Dead
13.62 million - The Economist
13.53 million - Eggtown
12.90 million - The Constant
13.01 million - The Other Woman
11.87 million - Ji Yeon

Source: ABC

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