Wednesday, May 9, 2007

The Brig - Ratings Info

"Lost" (10:00-11:00 p.m.)
Growing from its lead-in by 8.2 million viewers (12.3 million vs. 4.1 million) and by 279% in young adults (5.3/14 vs. 1.4/4), "Lost" won Wednesday's 10 o'clock hour, as well as being the top scripted-program of the night across the adult demographics: Adults 18-34 (4.8/14), Adults 18-49 (5.3/14) and Adults 25-54 (5.8/14). In fact the ABC drama has won its hour in the key Adult 18-49 sales demographic on all 13 telecasts since entering its new time slot.

* "Lost" saw increases over its week-ago deliveries in Total Viewers by 3% (12.3 million vs. 11.9 million) and Adults 18-49 by 6% (5.3/14 vs. 5.0/13), drawing the show's largest audience and matching its best Adults 18-49 performance in 7 weeks - since 3/14/07.

* "Lost" improved the hour for ABC over the same night last year by 5.0 million viewers and 89% in Adults 18-49 (7.3 million & 2.8/7 on 5/3/06).

Source: Neilsen

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