Thursday, February 15, 2007

Ratings - Flashes Before Your Eyes

In Response to a number of emails there are some things about Lost that people getting worried should remember.

1) It was Valentine's night last night so all figures were lower.
2) Lost is repeated so people won't always pick the Wednesday Episode
3) Lost is still the 2nd most watched show in the World.
4) Lost is the most downloaded and Tivo'd show in the World.
5) Lost will come to it's natural conclusion and will not be cancelled.
“Lost” (10:00-11:00 p.m.)
Self-starter “Lost” posted even bigger increases from its lead-in on its second week in Wednesday’s 10 o’clock hour, surging by 7.8 million viewers (12.8 million vs. 5.0 million) and by 167% in Adults 18-49 (5.6/14 vs. 2.1/5).

“Lost” moved ABC up to make it a strong No. 1 at 10:00 p.m., beating CBS’ time period veteran “C.S.I.: NY” by wide margins in each of the adult demographics: AD18-34 +61% (5.0/15 vs. 3.1/9), AD18-49 +27% (5.6/14 vs. 4.4/11) and AD25-54 +11% (6.1/15 vs. 5.5/13).

ABC’s younger skewing drama also led the hour by 65% among Teens 12-17 over its nearest competition (2.8/10 vs. 1.7/6 – CBS).
For the second week in a row, ABC’s “Lost” stood as Wednesday’s No. 1 scripted program in the key Adult 18-49 demographic.

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